Brian Marrs explained that the problem for North America’s fledgling renewable energy industry is that the focus is currently on project funding, such as to erect wind turbines, rather than on developing the systems that would facilitate widespread renewable installation.
At the same time while investment in renewables is positive, there is also a need to maximise the return on investments. Brian noted that while Germany has spent 100 billion euros on solar panels in recent years, even though there is relatively little sunlight. Other projects could probably have achieved a lot more with such a large budget.
Brian ended with a sobering fact: if every US household reduced energy consumption by just 1%, 34 coal-fired power stations could be closed today!